New Earth Love L.O.L. Surprise Dolls | Source: MGA Entertainment/the Toy Insider

With big personality comes big heart, and no one proves that more than the L.O.L. Surprise! dolls. Just in time for Earth Day (April 22), these glam girls are showing love to the Blue Planet with new, sustainable packaging. 

MGA Entertainment will swap the plastic in the spherical packaging central to the L.O.L. brand for natural materials, such as bamboo, wood, and sugar cane. As part of the L.O.L. Surprise Earth Love launch, the new spheres will be entirely compostable, while maintaining the same unboxing experience as the previous models. 

By fall, MGA plans to transition about 65% of the L.O.L. Surprise! plastic balls to the sustainable packaging at all retailers. It is estimated that about 45 million L.O.L. Surprise! toys will be produced with sustainable packaging, representing at least three metric tons of plastic eliminated from the toy line this year.

To celebrate this milestone, L.O.L. Surprise! is introducing two new green queens to its collection of dolls: Earthy B.B. and Grow Grrrl. These new dolls come with gardening accessories to complete the Earth Day theme. Fans can find them exclusively at Walmart for $11.88 each.



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