Source: Buffalo Games

Kids can’t get enough of fidget toys. You know the ones: They look like a waffle full of colored bubbles that kids can pop in and out. Now kids are going to become even more obsessed with the launch of Buffalo Games’ new, licensed Pop It!s featuring a pop culture twist.

In April, Buffalo Games is releasing Stranger Things Pop It!s that will include Eleven’s waffle and the Demogorgon, just in time for Stranger Things Season 4 to hit Netflix on May 27. Star Wars fans can look for a glow-in-the-dark Grogu Pop It! and new colors for the Darth Vader Pop It!, while Marvel fans can look for new colors for the Spider-Man and Iron Man Pop It!s.

Pop Its! are popular with both kids and adults as a way to relieve stress and anxiety. They’re also incredibly popular on TikTok, with the hashtag #popit approaching 15 billion views on the social media platform.

The Star Wars and Marvel Pop Its! will be available on March 27, while the Stranger Things Pop Its! will launch on April 17. They will all be available exclusively at Target, both online and in stores.



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