MGM Resorts International and the National Hockey League on Friday announced a multi-year extension of their partnership.
As an official sports betting and resort partner of the NHL, MGM Resorts will continue using NHL brands to bolster its fledgling sports gambling product. MGM Resorts became the NHL’s first official sports betting partner in 2018.
“We are thrilled to renew our partnership with MGM Resorts,” said Evin Dobson, NHL Group Vice President, Partnership Marketing. “Our extension enables us to continue to work together on delivering innovative content programming to connect with our passionate fans. We look forward to continuing to grow our relationship with MGM Resorts and collaborate on new opportunities for fan engagement.”
Lance Evans, Senior Vice President, Sports & Sponsorships, MGM Resorts, added that the “partnership with the NHL has been a tremendous success, allowing us to provide guests and hockey fans with unparalleled access to their favorite teams. Alongside MGM, we remain committed to helping the League grow its audience, while offering fans new and entertaining experiences.”